Wed Apr 24, 2019,09:00 PM (PKT)
CPD HRS : 1.50
Price : Free
One of the key insights that we learned from Neuroscience, that emotions and reason decision-making are related to each other. Now that we actually know more about brain structures involved in reason decision-making and the uncertainty, we know that indeed emotions are a very important component of making the right decisions,”
But, despite the learnings from neuroscience and the links science has made with financial decision-making and emotions, economists and financial institutions still aren’t tapping into this area.
In this 90 minutes webinar, we will discuss how breakthroughs in neuroscience are applied to improve our daily lives: brain boosting juices at home, apps designed to help us stay agile and techniques promoting effective selling services. Our job as professionals is to champion scientific knowledge as it applies in the business world and Organizacional circumstances.
Name : Dr. Ianna F. Contardo
Position : Professor of Business Strategy & NeuroMarketing Financial Times
Organization : FT | IE Corporate Learning Alliance
Ianna took her PhD in "Industrial Studies" and has since written on all types of business behaviour. She enjoys speaking about the twisted and weird aspects of the mind in its infinite forms but mainly looks at research applicable to the business realm in order to foster success, performance and human wellbeing at the workplace. Her latest position with the newly wed couple of the Financial Times and IE Business School prestigious institutes has allowed her to engage with her favourite topics: neurosciences in marketing and corporate strategy, decisional processes at their best, dilemma resolution and practicing with positive consequences. Her thirst for knowledge of different cultural habits and standpoints takes her to remote locations.